GGS helps Manchester University students hone business skills

07Nov / 2016

GGS helps Manchester University students hone business skills

Last week our Marketing Specialist joined a panel of experts at Manchester University to form an advisory board and judging panel for the Team Work Challenge.

Being located just next door to one of the country’s greatest academic institutions means GGS sometimes has the opportunity to give something back to the university where most of our team studied.

The Team Work Challenge, organised by the Manchester University Careers Service, offers students a great chance to gain some experience of what it’s like to work in world of business. Each team is given a brief based around the marketing and launch of a product or service. The teams then set about coming up with ideas on how best to reach their customers, build brand identity and generate income.

It’s not made easy for them though; budgets are slashed, resources are culled and time frames are halved in order to replicate what can and often does happen when running a real business.  The teams then pitch their ideas to a panel of experts who judge which presented the most solid business case. The team that wins receive gift vouchers and a week’s worth of work experience at a renowned company.

20161031_150948The winning team were tasked with the relaunch of a charity that provides support and training for young people who are out of work and looking for employment. They evidenced a clear strategy utilising creative techniques backed up with marketing theory. They also presented well and showed great team working skills.

Our Marketing Specialist had this to say about the experience: ‘This is the third year that I’ve been involved in the Team Work Challenge and was very happy to represent GGS at this very worthwhile event. The students managed to pull together solid business cases and marketing plans in a very short space of time. They faced the challenge of pitching their ideas to an expert panel and their peers, something I would have struggle d with that when I was their age. The experience will certainly give them a boost in the real working world and I look forward to getting involved again next year.’

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